The idea that integrated technologies will increasingly enable us to close the loop between learning about what people are doing and being able to shape what they are doing, at unprecedented demographic scales, surely heralds a qualitative and quantitive sea change in behavioural governance.
At the APPG
Mindfulness In Westminister By Rachel Lilley Is mindfulness an opiate or a system changer? That was one of the key discussions in the All Party Group on Mindfulness meeting in Westminster yesterday on Workplace Mindfulness. Our attempts to combine behaviour change theory and mindfulness are definitely attempting to apply it as a transformative game […]
In the Self Regulation Lab
Utrecht University is an utterly charming place. In amongst the cycling students and ultramodern architecture you can find sheep grazing on pastures scattered around the campus. The University is also home to something of interest within the behavioural sciences – the Self Regulation Lab. The Self Regulation Lab is part of the University’s Department of […]
The making of nudge theory
How did the word ‘nudge’ get to be its own theory? Is it not simply a suggestion, a physical gesture, something which comes before a wink? Of course these questions have been posed by numerous commentators since the publication of Nudge in 2008, and all the jokes have been made. But the important question remains: would […]