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Behavioural Science Meets Data Science

The idea that integrated technologies will increasingly enable us to close the loop between learning about what people are doing and being able to shape what they are doing, at unprecedented demographic scales, surely heralds a qualitative and quantitive sea change in behavioural governance.

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When behaviour change is not enough

I have to lay my cards on the table. I do believe that behaviour change initiatives can make a significant difference to people‚Äôs long-term wellbeing and to our broader collective attempts to protect the environment. Notwithstanding this position (which is most probably itself a fairly engrained bias, shaping the way I assess and think about […]

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